________ Is a Statistical Approach That Observes What Behaviors Are

question 55

Multiple Choice

________ is a statistical approach that observes what behaviors are rare, or occur infrequently in a specific society or culture, and labels those deviations from the norm "abnormal."

• A) Abnormality as deviation from the average
• B) Abnormality as deviation from the ideal
• C) Abnormality as a sense of personal discomfort
• D) Abnormality as the inability to function effectively

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Definitions:

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.

Push Strategy

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.

Promotional Mix

A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.