One Reason Carlos Continues to Work at His Job Is

question 99

Multiple Choice

One reason Carlos continues to work at his job is the paycheck that he receives every two weeks. Carlos' paycheck is a _____ reinforcer.

• A) neutral
• B) primary
• C) secondary
• D) negative

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Definitions:

Product Knowledge

Understanding and information regarding a product’s features, benefits, usage, and application.

Evoked Set

The group of brands or products an individual considers as options in a purchase decision.

Inept Set

A group of products or brands a consumer is aware of but deliberately chooses to avoid.

Heuristic

A problem-solving strategy that employs a practical approach or shortcut, which is not guaranteed to be perfect, but sufficient for reaching an immediate goal.