Which of the Following Promotions Exemplifies the Use of a Fixed-Ratio

question 66

Multiple Choice

Which of the following promotions exemplifies the use of a fixed-ratio schedule of reinforcement?

• A) A café prints "You are a winner" on one-twelfth of its coffee lids. Patrons who receive such lids can redeem them for free beverages.
• B) A café provides its customers with punch cards. Each time a patron purchases a beverage, a hole is punched, and when ten such holes are punched, the patron receives a free beverage.
• C) A café offers each patron an early morning two-for-one free-beverage-with-purchase deal from 5 to 6 a.m. on Monday mornings.
• D) Occasionally, a café announces a two-for-one deal.

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Definitions:

College Students

Individuals enrolled in an institution of higher education, typically pursuing undergraduate degrees.

Self-Presentational Processes

The strategies and efforts individuals use to control or influence the impressions others form of them, often in social or professional settings.

Role Processes

The dynamics involved in the enactment and performance of roles in social, work, or group settings.

Pro-Achievement Norm

A societal or group standard that encourages and values achieving success and excelling in activities.