Which Crisis Management Change Strategy Was NOT Used by Firestone

question 2

Multiple Choice

Which crisis management change strategy was NOT used by Firestone in the wake of the August 2000 recall of six million tires?

• A) Mortification
• B) Denial
• C) Shifting of blame
• D) Contrition

---

Definitions:

Market Value

The present cost at which a service or asset is available for purchasing or selling on the open market.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to boost the liquidity of the shares, though the market capitalization remains the same.

Par Value

The face value of a bond or stock as stated by the issuing company, which may or may not reflect the security's market value.

Stock Split

A corporate action to increase the number of outstanding shares while reducing the price per share, keeping the overall market capitalization the same.