When Characteristics That Have Led to Organizational Success, Over Time

question 13

Multiple Choice

When characteristics that have led to organizational success, over time, become the basis for the organization's downfall, we sometimes refer to the phenomenon as:

• A) The Icarus Paradox
• B) Deficient Reaction Syndrome
• C) Boiled Frog Syndrome
• D) Strategic Atrophy

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Definitions:

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.

Perceptual Map

A visual representation of how consumers perceive and position products, brands, or companies relative to each other, typically based on important attributes.

Target Market

A specific group of consumers at which a company aims its products and services, identified through various factors like demographics, behaviors, and preferences.