Examlex
Which of the following theories does NOT reinforce the Caretaker image of managers of change?
Exclusionary Personas
User archetypes designed to outline the characteristics of potential users who are specifically not the target audience for a product or service, aiming for a more focused marketing strategy.
Entrepreneur
A person who creates, organizes, and manages a business venture, taking on financial risks in hopes of profit.
Early Majority
A term used in the diffusion of innovations theory to describe the first significant segment of the population to adopt a new product or innovation after the early adopters.
Crossed The Chasm
A concept describing the transition of a technology product from early adoption to widespread acceptance and use in the mainstream market.
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