Examlex
CEO Samuel Palmisano's changes in structure at IBM made the organization:
Comarketed Product
A product that is promoted and sold by more than one company, often as a result of a partnership or agreement between the companies.
Supplier-producer Cooperation
A collaborative relationship between suppliers and manufacturers aimed at optimizing the efficiency of production and the quality of the products through mutual effort and alignment of processes.
Marketing Mix
The set of tools that a company uses to influence demand for its product, typically categorized into four Ps: Product, Price, Place, and Promotion.
Consumer Behavior Process
The series of actions and decision-making steps that consumers go through before, during, and after purchasing a product or service.
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