What Actions Did McDonald's Take in 2004 to Reinvent the Company's

question 20

Multiple Choice

What actions did McDonald's take in 2004 to reinvent the company's image and connect with the younger generation?

• A) Introduced the "Plan to Win" strategy and hired Brittany Spears to perform in commercials
• B) Introduced the "I'm Loving It" slogan and featured Justin Timberlake in commercials
• C) Became the official sponsor of the X-Games and reinvented the company uniforms
• D) Relocated several stores to locations near malls and urban areas known to have high youth traffic

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