To Attract New Visitors and to Encourage Revisits, E-Marketers Should

question 19

Essay

To attract new visitors and to encourage revisits, e-marketers should pay close attention to the seven Cs of effective Web site design. What are these seven Cs?

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Definitions:

Attribution-helplessness

A psychological phenomenon where individuals attribute their inability to control events to their own lack of ability, leading to feelings of helplessness.

Cognitive Triad

A concept in cognitive therapy that describes a pattern of thinking involving negative views about the self, the world, and the future.

Object Relations

A theory in psychoanalysis focusing on the relationships between individuals and the external objects (often other people) that represent significant others in one’s life.

Sociocultural

Pertaining to the combination of social and cultural factors that influence an individual's behavior and experiences.