All of the Following Are Objectives of the Sales Promotion

question 25

Multiple Choice

All of the following are objectives of the sales promotion process except:

• A) Luring customers away from the competition
• B) Enticing customers to try a new product
• C) Increasing short-term sales
• D) Reducing bad publicity

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Definitions:

Cycloplegia

Paralysis of the ciliary muscle of the eye, resulting in a loss of accommodation and inability to focus on close objects.

Keratitis

Inflammation of the cornea, the clear outer layer at the front of the eye, potentially caused by infection or injury.

Blepharitis

An inflammation of the eyelid margins, often causing redness, irritation, and itchy eyelids together with dandruff-like scales on the eyelashes.

Lacrimal

Pertaining to the glands and ducts that produce and drain tears.