The Best Measure Used in Evaluating the Success of Public

question 14

Multiple Choice

The best measure used in evaluating the success of public relations is to:

• A) Consider its direct impact to the consumer
• B) Conduct surveys of buyer awareness
• C) Determine the effect on sales and profit
• D) Count the number of media exposures

---

Definitions:

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas simultaneously.

Lawn-Boy

A brand known for manufacturing outdoor power equipment such as lawn mowers.

Toro

A term with multiple meanings, could refer to a breed of bull in Spain, a variety of tuna in sushi cuisine, or not specified without context.

B₂C Marketing

Business-to-Consumer marketing, which focuses on selling products and services directly to consumers for personal use.