When a Single Firm Sets Up Two or More Marketing

question 12

Multiple Choice

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

• A) Vertical Marketing System
• B) Horizontal Marketing System
• C) Multi-channel Marketing System
• D) Consortia

---

Definitions:

Ambiguity

The quality of being open to more than one interpretation; inexactness.

Alcohol Consumption

The act of drinking beverages containing ethanol, which can range from casual drinking to alcohol abuse or dependency.

Nonverbal Communication

The process of conveying a message without the use of words, which can include facial expressions, gestures, and body language.

Positive Relationship

A connection between individuals characterized by mutual respect, trust, support, and beneficial interaction.