Customers Are More Price-Sensitive When the Price of the Product

question 20

Multiple Choice

Customers are more price-sensitive when the price of the product accounts for a large share of the total cost of the ________.

• A) Flight ticket
• B) Perceived benefit
• C) End benefit
• D) Monthly budget

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Definitions:

Nutrient

Substances in food that provide energy or contribute to cell structure and function.

Lipid Soluble

Refers to substances that are capable of dissolving in lipids or fats, which can easily pass through cell membranes.

Facilitated Transport

A process of passive movement of molecules or ions across a biological membrane via specific transmembrane integral proteins.

Glucose

A simple sugar and a key source of energy for cells, often referred to as blood sugar in the context of bodily functions.