[Solved] The differential effect that knowing the brand name has on customer response to the product and its marketing is termed: A) Brand presence B) Brand positioning C) Brand equity D) Brand liability Structural Functionalism: A sociological theory that sees society as a complex system whose parts work together to promote solidarity and stability. Macro-Micro Continuum: This refers to the spectrum in sociology that connects large-scale social structures and processes (macro-level) to individual behaviors and interactions (micro-level). Forms of Sociality: Refers to the various ways in which social interactions and relationships manifest within societies, ranging from individual and small group interactions to broader societal connections. Microscopic: Pertaining to objects or processes that are too small to be seen with the naked eye, requiring a microscope for observation.