A Product Image Is a Detailed Version of a Product

question 8

True/False

A product image is a detailed version of a product idea stated in meaningful consumer terms.

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Definitions:

Communication

The process of exchanging information, ideas, thoughts, and feelings between individuals or groups, utilizing verbal, written, or non-verbal methods.

Audience

The group of people targeted by a message or media content, such as readers, viewers, or listeners.

Marketing Communications

Pertains to the methods and channels a company uses to convey messages about its products or services to its target audience.

Consumers

Individuals or organizations that use or consume goods and services produced within an economy, often considered the final users in the distribution chain of goods and services.