Using an Undifferentiated Marketing Strategy, a Company Ignores Market Segmentation

question 27

True/False

Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.

---

Definitions:

Authoritative Accounting Guidance

Officially recognized principles and standards that govern financial reporting and accounting practices.

ASC

Accounting Standards Codification, the source of authoritative generally accepted accounting principles (GAAP) recognized by the FASB to be applied by nongovernmental entities in the United States.

FASB

The Financial Accounting Standards Board, an organization responsible for establishing financial accounting and reporting standards in the United States.

Chronological Order

Organizing events in the order that they occurred in time.