Which of the Following Is NOT a Requirement for Effective

question 29

Multiple Choice

Which of the following is NOT a requirement for effective segmentation?

• A) Accountability
• B) Substantiality
• C) Accessibility
• D) Measurability

Explain the principles of stimulus generalization and stimulus discrimination in the context of marketing.

Distinguish between different types of reinforcement (positive, negative) and their effects on consumer behavior.

Understand the concept and application of frequency marketing in reinforcing purchase behavior.

Explain the role of mental processes in cognitive learning and how they influence consumer behavior.