Evaluating Each Segment's Attractiveness and Selecting One or More of the Market

question 25

Multiple Choice

Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

• A) Market targeting
• B) Market evaluating
• C) Market positioning
• D) Market segmentation

---

Definitions:

Performance Problems

Issues related to an individual's or organization's inability to meet established goals, standards, or expectations.

Needs Analysis Process

A systematic method to identify and evaluate the gap between current conditions and desired outcomes to define necessary interventions.

Call Centre

A centralized office used for receiving or transmitting a large volume of inquiries by telephone, often for customer service purposes.

Quality Of Service

The degree to which a delivered service meets the expectations and requirements of the customer.