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When a firm introduces a new product, it may be practical to launch only one version, so ________ marketing makes the most sense.
Organization
An organized group of people with a particular purpose, such as a business, government body, or charity.
Simple Payback
A financial metric that calculates the time required for an investment to generate cash flows or savings sufficient to recover its initial cost.
Original Expense
The initial cost or outlay for a project or activity before any adjustments, savings, or overages are applied.
Project Champion
An individual within an organization who promotes and supports a project, often helping overcome obstacles and garner executive sponsorship.
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