Those Individuals That Have the Power to Prevent Sellers from Reaching

question 7

Multiple Choice

Those individuals that have the power to prevent sellers from reaching the buying center are called:

• A) Influencers
• B) Deciders
• C) Gatekeepers
• D) Approvers

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Definitions:

SRM

Supplier Relationship Management is the systematic approach of assessing suppliers' contributions and influence on success, determining tactics to maximize suppliers' performance, and developing the strategic approach for executing these decisions.

Supply Network

The interconnected and complex system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Supply Web

A complex network of suppliers, manufacturers, and distributors working together to produce and deliver products to consumers.

Cycle View

An approach in supply chain management focusing on the processes and activities involved in satisfying customer demand through repetitive patterns.