A Consumer's Behavior Is Also Influenced by Social Factors, Such

question 23

Essay

A consumer's behavior is also influenced by social factors, such as the consumer's small groups, family and social roles and status. Explain the differences among these social factors.

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Definitions:

GAAP

Generally Accepted Accounting Principles, which are a common set of accounting rules and standards used in the United States for financial reporting.

Internal Control

Systems and processes designed to ensure the reliability of financial reporting, compliance with laws and regulations, and effective and efficient operations.

Operating Segments

Components of a business for which separate financial information is available and evaluated regularly by the company's chief operating decision-maker in deciding how to allocate resources.

Reportable Segments

Parts of a company that are distinguishable by their operational activities, products, or services, and require separate financial reporting.