If the Product Is a New Complex Technology That Requires

question 57

Multiple Choice

If the product is a new complex technology that requires a great deal of explanation, its promotional mix will most likely

• A) focus heavily on personal selling.
• B) contain short-run incentives.
• C) rely more on advertising.
• D) rely on mass media to answer buyer questions.

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Definitions:

Emulate

To mimic or imitate with the intent of matching or surpassing the original.

Believe In

To have confidence or faith in the truth, existence, or reliability of something, often without absolute proof.

Informal Power Base

Influence and authority gained through personal connections, charisma, or knowledge, rather than through formal position or role.

Formal Power

The authority granted to individuals or entities through positions held in an organization, allowing them to influence others officially.