Which of the Following Statements About Direct Marketing Is True

question 4

Multiple Choice

Which of the following statements about direct marketing is true?

• A) It involves face-to-face communication with potential buyers.
• B) It does not require any interactive dialog between the marketer and the customer.
• C) Its only objective is to request customers for further information.
• D) Its products or its activities are transmitted through a mass medium to a target audience.

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Definitions:

Operant Conditioning

A learning method where behaviors are influenced by the consequences that follow them, like rewards or punishments.

Helplessness

A state of being unable to prevent or avoid negative situations, often leading to decreased motivation or depression.

Passivity

The trait of being inactive or submissive, often resulting in the absence of response or resistance.

Retardation of Learning

The slowing down or hindrance in the acquisition of knowledge, skills, or behaviors, often due to external or internal factors.