Unilever Markets Snuggle Fabric Softener

question 64

Multiple Choice

Unilever markets Snuggle fabric softener. It uses the image of a soft bear named Snuggle in television and print ads for the fabric softener. Replicas of the Snuggle bear were used as a sales promotion by using the pictures of the cute bear on T-shirts. The Snuggle bear is also used extensively on the product's web site. In addition, the Snuggle bear was used as the spokesperson for a children's literacy campaign sponsored by Snuggle fabric softener. Unilever has an integrated marketing approach and is focusing on

• A) mass marketing and customer acquisition.
• B) mass media to carry on a monologue with customers.
• C) functional department planning and monitoring.
• D) strategic consistency on brand messages.

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Definitions:

Electrical Signals

Impulses generated by movements of ions across cell membranes, used for communication between neurons or between nerves and muscles.

Neural Tissue

Specialized tissue making up the central and peripheral nervous system, consisting of neurons and glial cells.

Environmental Changes

Alterations in the external surroundings that can influence ecosystems and human activities.

Synaptic Cleft

The synaptic cleft is the narrow space between a neuron and its target cell, where neurotransmitters are released to facilitate communication.