Identify the Statement That Does Not Pertain to the Percent-Of-Sales

question 52

Multiple Choice

Identify the statement that does not pertain to the percent-of-sales approach of determining advertising spending.

• A) This method is popular with higher-priced merchandise, such as automobiles or appliances.
• B) This is one of the most popular rule-of-thumb methods, and its appeal is found in its simplicity.
• C) In this approach the firm simply takes a percentage figure and applies it to either past or future sales.
• D) The percent-of-sales approach is popular in retailing.

---

Definitions:

Thought Process

The mental operations an individual uses to make sense of problems, ideas, and concepts, which involves cognitive functions such as reasoning, memory, and judgment.

Social Thinking

The process of considering the perspectives, intentions, and behaviors of others in social contexts, influencing one's own behavior and attitudes.

Psychological Demands

The mental effort required to perform a task, which can affect an individual's stress levels and overall health.

Personal Characteristics

Refers to the attributes, traits, or abilities of an individual, including attitudes, behaviors, and cognitive abilities.