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Compared to current products, new product sales typically
Hegemony
The dominance of one group over others, often presented as common sense or natural, enabling the dominant group to maintain its power and privilege.
Common Sense
Widely held beliefs or judgments that seem intuitive or obvious to most people, often based on shared experiences or knowledge.
Expertise
Specialized knowledge or skill in a particular field, gained through training, education, or experience.
Hidden Politics
Political agendas or motives that are not overtly disclosed, influencing decisions and actions in a covert manner.
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