What Does the Line Extension Approach Use

question 79

Multiple Choice

What does the line extension approach use?

• A) Attaching a corporate name to enter a new market segment.
• B) A brand name to facilitate entry into a new market product.
• C) An expansion of business links.
• D) Attaching the corporate name to a product to enter a different product class.

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Definitions:

Unpleasant Memory

A recollection of past events or experiences that evoke negative emotions, such as sadness, fear, or trauma.

Consciousness

The state of being aware of and able to think about oneself, the environment, and one's thoughts and feelings; the subjective experience of awareness.

Suppressing

The act of consciously or unconsciously inhibiting or restraining an impulse, desire, or the expression of a thought or feeling.

Displacement

In physics, the movement of an object from one position to another or the volume displaced by an object in a fluid.