A Standard 12-Pack Carton of Soft Drinks Cannot Fit Conveniently

question 27

Multiple Choice

A standard 12-pack carton of soft drinks cannot fit conveniently on the standard-size refrigerator shelf, nor can drinks be efficiently dispensed from the carton. In 2002, Coca-Cola introduced a new design it calls the refrigerator pack. The refrigerator pack is designed to fit easily on a standard refrigerator shelf and dispense one can at a time. With its new refrigerator pack, Coke is

• A) implementing a private branding strategy.
• B) using packaging as a part of its product differentiation strategy.
• C) using a brand extension strategy for market development.
• D) implementing a consolidation strategy.

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Definitions:

Marginal Product

The additional output generated by adding one more unit of a specific input, all other inputs being held constant.

Total Product

The total quantity of output produced by a firm using a given amount of inputs.

Law Of Diminishing Returns

An economic principle stating that adding an additional factor of production results in smaller increases in output.

Study Hours

The amount of time allocated by individuals for learning or educational activities.