What Does the Line Extension Approach Use

question 79

Multiple Choice

What does the line extension approach use?

• A) Attaching a corporate name to enter a new market segment.
• B) A brand name to facilitate entry into a new market product.
• C) An expansion of business links.
• D) Attaching the corporate name to a product to enter a different product class.

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Definitions:

Perfectly Inelastic

Describes a situation where the demand for a good does not change in response to a change in price.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, defined as the percentage change in quantity demanded divided by the percentage change in price.

Demand Curve

A diagram displaying the connection between a product or service's price and the amount requested over a specified timeframe.

Price Elasticity

A gauge of the responsiveness of the amount of a product desired to alterations in its cost, reflecting demand's sensitivity to changes in price.