General Mills Makes Four Different Varieties of Total Cereal

question 68

Multiple Choice

General Mills makes four different varieties of Total cereal. They are Total corn flakes, Total raisin bran, Total Honey Clusters, Total brown sugar, and oats cereal. With its Total cereal brand, General Mills has used a(n)

• A) line extension.
• B) product mix addition.
• C) brand extension.
• D) franchise extension.

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