Which of the Following Observations Is True of the Brand-Manager

question 95

Multiple Choice

Which of the following observations is true of the brand-manager system?

• A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
• B) Also known as the category-management system, the brand-manager system has been criticized on several dimensions.
• C) Under a brand-manager system, a manager focuses on all the functional areas of marketing such as research, advertising, sales promotion, sales, and product planning.
• D) Organizations such as PepsiCo, Purex, Eastman Kodak, and Levi Strauss use some form of brand-manager system.

---

Definitions:

Involuntary Manslaughter

A legal term for unintentionally causing another person's death, without malice aforethought, typically due to reckless or negligent behavior.

Intoxicated

A state of being affected by alcohol or drugs to a degree that impairs one's judgment, movement, and perception.

Traffic Accident

An incident on the road involving one or more vehicles, potentially causing damage, injuries, or fatalities.

Aggravated Murder

In criminal law, killing someone with premeditation or with prior calculation and design, or while committing a serious felony such as rape, robbery, or kidnapping.