At a Strategic Level, Consumer Needs and Wants Are Usually

question 30

Multiple Choice

At a strategic level, consumer needs and wants are usually translated into

• A) advertising concepts.
• B) marketing needs.
• C) primary data.
• D) operational concepts.

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Definitions:

Mischel's Claims

Assertions by psychologist Walter Mischel that personality can vary significantly according to situational factors.

Personality

The set of emotional, cognitive, and behavioral patterns that are stable over time and across situations, which characterizes an individual and differentiates them from others.

Life Span

A term referring to the maximum duration of life of a species, or more commonly, the length of an individual's life.

Relative Consistency

Relative consistency is the concept that an individual's behavior in different situations remains consistent over time despite varying external circumstances.