What Is Post Hoc Segmentation

question 78

Multiple Choice

What is post hoc segmentation?

• A) An approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.
• B) An approach in which people are grouped into segments on the basis of research findings.
• C) Marketing managers finding a solution to an advertising and promotion problem.
• D) Basis of a solution to challenges created by cross-functional teams within organizations.

Understand how tapering rates affect transportation costs and location decisions.

Identify the bases of optimization models in logistics.

Evaluate the implications of various order fulfillment models for logistical management.

Understand current trends in site selection and their impact on logistics.

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Definitions:

Variable Costing

A costing method that includes only variable production costs (direct materials, direct labor, and variable manufacturing overhead) in the cost of goods sold, excluding fixed overhead.

Operating Income

The profit realized from a business's operations after deducting operating expenses such as wages, depreciation, and cost of goods sold.

Segment Margin

The amount of profit or loss generated by a particular segment of a business after accounting for the direct and indirect costs associated with that segment.

Segmented Income Statement

An income statement that breaks down revenue, expenses, and profit by individual segments of the business.