Which of the Following Statements About Psychographic Segmentation Is True

question 45

Multiple Choice

Which of the following statements about psychographic segmentation is true?

• A) According to the psychographic information provided by VALS, the group in the U.S. with the highest incomes is fulfilled.
• B) Psychographic segmentation typically follows the a priori model of segmentation.
• C) Psychographic segmentation focuses on the benefits sought by the consumer.
• D) Psychographic segmentation focuses on consumer lifestyles.

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