What Assumption Is the PRIZM NE System Based On

question 71

Multiple Choice

What assumption is the PRIZM NE system based on?

• A) Degree to which consumers are active is directly related to occupational and educational factors.
• B) Consumers in particular neighborhoods are similar in many respects and that the best prospects are those who actually use a product or other consumers like them.
• C) Implementing and control of the marketing plan requires segmentation based on psychographic lines.
• D) Achievement oriented targets need to be made in order to increase sales of an organization.

---

Definitions:

Media Regulation

The control or guidance of mass media by governments and other bodies to ensure compliance with established standards and laws.

Liberals

Individuals or groups advocating for policies that emphasize freedom, democracy, and equality in social, political, and economic spheres.

Conservatives

A political and social philosophy promoting traditional values, the status quo, and resistance to rapid change.

Government Law

The body of rules and statutes made by the legislative arm of the government, enforceable by the judiciary and other governmental entities.