What Is a Marketable Segment

question 15

Multiple Choice

What is a marketable segment?

• A) Segment that is large enough to have some sales and growth potential and no competitors.
• B) Firm that must be capable of measuring its size and characteristics.
• C) Firm that has good customer-relationship and employs at least one form of quality assurance techniques.
• D) Segment that can be reached and served by the firm in an efficient manner.

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Definitions:

Inflammation

A localized physical condition in which part of the body becomes reddened, swollen, hot, and often painful, especially as a reaction to injury or infection.

Buccal

Relating to the cheek or the mouth cavity.

Cheilosis

A condition that causes inflammation and cracking of the lips, often due to a deficiency of riboflavin (vitamin B2).

Celiac

Referring to celiac disease, a medical condition where the ingestion of gluten leads to damage in the small intestine.