Real World Segmentation Has Followed One of Two General Patterns

question 50

Multiple Choice

Real world segmentation has followed one of two general patterns, an a priori segmentation approach and a _____ approach.

• A) post hoc segmentation
• B) empiricism segmentation
• C) benefit segmentation
• D) psychographic segmentation

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Definitions:

Cognitive Developmental Theorists

Scholars and researchers who study the evolution of thinking, problem-solving, and decision-making abilities across the lifespan.

Information Processing Approaches

Theories in cognitive psychology that liken human thought to the workings of a computer, focusing on how information is stored, processed, and retrieved.

Chunking

The cognitive process of linking several pieces of information together into a single meaningful unit, such as remembering the digits 1, 7, 7, and 6 by thinking of the year 1776.