Which of the Following Observations About Geodemographic Segmentation Is True

question 18

Multiple Choice

Which of the following observations about geodemographic segmentation is true?

• A) It does not identify specific individuals of households within a market.
• B) It creates classifications of actual, addressable, mappable neighborhoods where consumers live and shop.
• C) It is based on the assumptions that consumers in particular neighborhoods are similar in many respects.
• D) It identifies consumer needs and wants and to satisfy them by providing products and services with the desired benefits.

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