Pepsi-Cola and Coca Cola Have Come Up with Their Own

question 47

Multiple Choice

Pepsi-Cola and Coca Cola have come up with their own brands of bottled water and each claim that their brand is better than the other. The positioning strategy used here is

• A) is based on consumer mapping.
• B) in terms of superior product users.
• C) relative to a product class.
• D) positioned directly against particular competitors.

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Definitions:

Customer Service

Support and services provided to customers both before and after a purchase, aimed at ensuring their satisfaction.

Support Automation

The use of technology, such as artificial intelligence and machine learning, to automate customer support processes and improve efficiency.

Postsale Activities

Operations or services provided after the sale of a product, such as customer support or maintenance.

Time Management Software

Computer programs designed to help individuals or organizations plan, organize, and manage their time more effectively.