A Meaningful Segment Is One That

question 42

Multiple Choice

A meaningful segment is one that

• A) is large enough to have sufficient sales and growth potential to offer long-run profits for the firm.
• B) has a well-defined geodemographic profile.
• C) can be reached and served by direct marketers in an efficient manner.
• D) is driven by the desire for instant gratification.

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Definitions:

Easily Tested Predictions

Hypotheses or forecasts that can be quickly and simply verified or disproven through experimental or observational methods.

Comprehensive Explanations

Detailed and thorough descriptions or clarifications that cover or include all aspects.

Median

A statistical measure that divides a set into two equal halves, representing the middle value in a data set when arranged in numerical order.

Generalizing

The process of applying lessons or responses learned from specific instances to broader or different situations.