Which of the Following Statements About Vendor Analysis Is True

question 77

Multiple Choice

Which of the following statements about vendor analysis is true?

• A) Vendor analysis can be done both before and after purchases to compare performance on evaluation criteria and evaluate the process of vendor selection.
• B) The most effective vendor analysis precedes the purchase stage of the organizational buying process.
• C) Organizational buyers primarily use a vendor analysis to evaluate possible marketers of the organization's products.
• D) Vendor analysis should be done only during the postpurchase evaluation stage of the organizational buying process.