Marge and Louellen Price Own a Cleaning Service

question 40

Multiple Choice

Marge and Louellen Price own a cleaning service. Marge and her office manager Phyllis want to install a time clock and require each employee to sign in and sign out using the clock. Louellen thinks the clock is a waste of time. She believes it is more efficient for their employees to go directly to their first work site rather than waste time coming to the central office. Two employees, Kari and Alicia, responded when asked what they thought of a time clock. Kari brought in research information showing how employees in various industries reacted to a time clock. Alicia, one of the company's best workers, vehemently opposes the idea. In terms of the buying center, Kari is a

• A) influencer.
• B) decider.
• C) gatekeeper.
• D) buyer.

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Definitions:

Traits

Enduring personal characteristics or qualities that influence an individual's behavior across different situations and time.

Physiological Processes

The functions and activities within living organisms that enable them to survive, grow, and reproduce.

Mental Activities

Cognitive operations or processes that involve thinking, reasoning, problem-solving, and processing information within the human brain.

Lower Needs

In Maslow's hierarchy, these refer to the more basic needs such as physiological and safety needs that must be met before higher-level needs can be addressed.