Which of the Following Statements About the Role Perceptions of the Organizational

question 30

Multiple Choice

Which of the following statements about the role perceptions of the organizational buyer affecting the purchasing process is true?

• A) The larger the organization, the more likely that the buyer will have a greater perception of his or her own importance as against other members.
• B) Different organizational buyers will have different degrees of commitment to their buying role.
• C) How the organizational buyer perceives his or her role in the company is significantly affected by the importance of the item purchased to the overall success of the firm.
• D) As it affects purchase decisions, the role perception of the organizational buyer is an organization-specific factor.

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