The Organizational Buying Process Can Be Analyzed as a Series

question 32

Multiple Choice

The organizational buying process can be analyzed as a series of four stages. What are they?

• A) Marketing research, report and sales analysis, target market feasibility report, and implementation.
• B) Organizational need, vendor analysis, purchase activities, and postpurchase evaluation.
• C) Finance, production, sales, and management.
• D) Production, vendor analysis, sales forecast, and marketing.

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Definitions:

Immediate Reinforcements

Immediate rewards or punishments following a behavior, which increase or decrease the likelihood of that behavior being repeated.

Behavior Modification

The use of empirically demonstrated techniques to improve behavior, often by altering an individual's response to environmental stimuli.

Taste Aversions

A learned response where an individual avoids consuming a particular food or drink because it has been associated with illness or a negative experience.

Coyotes

Medium-sized canines native to North America known for their adaptability to diverse habitats, including urban areas, and their vocalizations, such as howls and yips.