_____ Emphasizes That Profitable Marketing Begins with the Discovery and Understanding

question 37

Multiple Choice

_____ emphasizes that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

• A) Marketing concept
• B) Strategic plan
• C) Product concept
• D) Selling concept

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Definitions:

Hierarchy of Needs

A theory in psychology proposed by Abraham Maslow, suggesting humans are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization.

Theory X

A management theory suggesting that employees are naturally unmotivated and dislike work, implying the need for control and direction.

Motivation

The reason or reasons one has for acting or behaving in a particular way.

Routine Jobs

Jobs that involve repetitive tasks and require minimal creativity or problem-solving skills.