Social Class Can Provide Some Useful Insights into Consumer Behavior

question 67

Multiple Choice

Social class can provide some useful insights into consumer behavior and is potentially useful

• A) for studying reference groups.
• B) as a market segmentation variable.
• C) for understanding occupational differences.
• D) to influence individual's behavior.

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Definitions:

Digital Infrastructure

The foundational digital networks, services, and technologies that support the functioning of a modern, digital society.

Presence

The state or fact of existing, occurring, or being present in a place or thing.

Knowledge Management

The process of creating, sharing, using, and managing the knowledge and information of an organization.

Disseminating

The act of spreading information, ideas, or products widely to ensure they reach a broad audience.