For a High-Involvement Product Purchase, Consumers Are Likely to Develop

question 93

Multiple Choice

For a high-involvement product purchase, consumers are likely to develop a high degree of _____ so that they can be confident that the item they purchase is just right for them.

• A) brand loyalty
• B) satisfaction
• C) product knowledge
• D) references

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Definitions:

360-Degree Feedback

A performance appraisal method involving feedback from all directions: supervisors, peers, subordinates, and sometimes clients.

Strengths-Based Leadership

A leadership approach focusing on the identification and maximization of an individual's strengths and talents to improve organizational performance.

Human Factors Psychology

A field of psychology that focuses on understanding the interactions between humans and other elements of a system, aiming to improve product design, interfaces, and work environments.

Participative Management

An administrative approach that involves employees in decision-making processes and policy formation to increase ownership and commitment.