The Heading for the Ad for Dove Nutrium Body Wash

question 14

Multiple Choice

The heading for the ad for Dove Nutrium body wash reads, "Inside every woman is a glow just waiting to come out." To which of the needs as defined in Maslow's hierarchy is this ad appealing?

• A) Self-actualization
• B) Safety needs
• C) Physiological needs
• D) Belongingness and love needs

---

Definitions:

Caste System

A form of social stratification where individuals are born into a fixed social group or caste, determining their social status, occupation, and potential marriage partners.

Conspicuous Consumption

The act of purchasing and using goods and services to publicly display economic power or social status, rather than to meet the basic needs.

Class Consciousness

The awareness that a class structure exists and the feeling of shared identification with others in one’s class with whom one perceives common life chances.

Social Stratification

A relatively fixed hierarchical arrangement in society by which groups have different access to resources, power, and perceived social worth; a system of structured social inequality.