After Buying a New Whirlpool Washer-Dryer Combination, Allison Was Pleased

question 59

Multiple Choice

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

• A) To reduce the possibility of postpurchase dissonance.
• B) As a part of its ongoing consumer research.
• C) To reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item.
• D) To reduce the functional risks consumers perceive to be associated with the purchase of expensive household products.

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Definitions:

Securities Markets

Platforms or locations where securities such as stocks and bonds are bought and sold.

Stock Price

The current price at which a share of company stock can be bought or sold in the stock market.

Sustainable Earnings

The portion of a company's profits considered to be repeatable, stable, and able to be maintained over the long term.

P/E Ratio

A valuation metric that compares a company's stock price to its earnings per share, indicating how much investors are willing to pay per dollar of earnings.