Examlex
One implication of the _____ approach for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.
Paper Currency
Legal tender issued by a government or central bank in the form of paper notes.
Negotiable Instrument
A signed document promising a sum of payment to a specified person or the assignee which is transferable by endorsement.
Sum Certain
A specific, agreed-upon amount of money owed under a contract that is not subject to change.
Unconditional Promise
A commitment or guarantee that is not subject to any conditions or contingencies.
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